• FIRST MAKE A PLAN OF ATTACK
| Target keyword(s) | To keep you on task, put in the keywords that you wish to target with the content that will be written on the resultant page. |
| Who is the intended audience? | Call out the exact people who you want this content to reach.It pays to be specific so that your content can address their specific needs. This is because content that tries to satisfy a broad audience fails to resonate with anyone. |
| What solution are they searching for? | All searches are started with a purpose. What is it your intended audience wants to know? By identifying this and aligning it to your target keyword(s), you can really highlight the solution to their query.PS – once you have identified what this is, when you edit the content, in particular in the first few paragraphs, try to reference the solution as early as possible so that your audience knows that what they hope to find is on the page they’re on. |
| Why does this matter to them? | Always remember why your intended audience *needs* your information. This will help you to stay on track, to be ruthless with your editing, and to help Google deliver your content to them. |
| How will this content be better than ranking pages? | Think really hard about this because this is what will separate your content from every other content available on the internet.Don’t fall into the trap of copying what other ranking pages have. Instead, dare to be different and add your unique perspective so that it gives your intended audience exactly what they want. |
| What internal URLs can this content link to? | Supporting content should always link to the pillar/money page. This is an opportunity to use the target keyword as the anchor text to link to your pillar page(s).Supporting content can and should link to related supporting URLs. Doing so builds Google’s understanding of the topical network that you are building article by article. |
| What internal URLS can link to this content once it is published? | To help Google discover and understand the context of this content, find at least one URL to link to this page – preferably an existing page that has traffic and/or links.When linking to this content, use the primary target keyword as the anchor text of the internal link. |
• NOW WRITE BELOW USING INFORMATION ABOVE
<page title with primary keyword>
<meta description>
<h1> Heading with primary keyword (eg, )
<introduction>
<table of contents>
<h2> Subheading #1
<h2> Subheading #2
<h2> Subheading #3
<h2> Subheading #4
<h2> Subheading #5 (e.g, Frequently Asked Questions)
<h3> long tail keyword A
<h3> long tail keyword B
<h3> long tail keyword C
<h3> long tail keyword D
<h3> long tail keyword E
<conclusion>
<h3> Related articles
- Internal link opportunity using variation of target keyword
- Internal link opportunity using variation of target keyword
- Internal link opportunity using variation of target keyword
