When consumers are familiar with a brand and have a positive perception of it, they are more likely to choose its products or services over competitors. This recognition and trust can enhance customer loyalty and increase sales, ultimately leading to higher profits and market share.
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Branding is the process of creating a distinct identity for a business in the minds of your target audience and the general population. At its core, branding consists of a company’s name and logo, visual identity design, mission, values, and tone of voice.
What is the concept of a brand?
A brand is a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry. The consumer associates the product name, label, and packaging with particular attributes such as value, quality, or tastefulness.
