Now Psychographic segmentation is very important for e-commerce business owners.
Psychographic segmentation refers to the process of segmenting your customers based on customers’ thoughts, beliefs, perceptions, and habits. These psychological traits can be drawn from observing the lifestyles and preferences of your contacts and trying to think about the why behind the actions they take.
What are the benefits of psychographic segmentation?
Psychographic segmentation helps marketers understand why—the goals, challenges, emotions, values, habits, and hobbies that drive purchase decisions.
What are the 5 psychographic segments?
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
Audience segmentation can help you effectively identify and market to your audience. Psychographic segmentation lets you learn the motivations behind your customers’ buying decisions and how their habits, lifestyles, and beliefs impact how they interact with your brand.
